• The Wall Street Journal this morning reports that Procter & Gamble has decide to pull all of its Max Factor cosmetics line from US stores, saying that it just isn’t popular enough anymore to justify the investment. However, Max factor will remain a global brand; the Journal notes that “Max Factor ranks among the top brands in strategically important markets such as Russia and the United Kingdom.”
• Coca-Cola flavored with green tea and containing antioxidants is due to reach store shelves in Japan next week, targeted at health-conscious women in their twenties and thirties.
• Coca-Cola flavored with green tea and containing antioxidants is due to reach store shelves in Japan next week, targeted at health-conscious women in their twenties and thirties.
- KC's View:
