The Los Angeles Times quotes Piper Jaffray senior analyst Mike Dennis as saying that Tesco’s Fresh & Easy Neighborhood Market format continues to struggle- - it isn’t doing enough sales to come close to justifying the enormous investment that Tesco has made in the US, “hasn’t established much brand recognition and has been forced to offer deeper-than-expected discounts to generate even sluggish store traffic.”
Dennis predicts that things will get tougher for Fresh & Easy before it gets better, and is recommending that the company fold the format into an existing US retail entity that better understands the US market.
Dennis predicts that things will get tougher for Fresh & Easy before it gets better, and is recommending that the company fold the format into an existing US retail entity that better understands the US market.
- KC's View:
