business news in context, analysis with attitude

• There are numerous published reports about how Tesco is investing the equivalent of more than $200 million (US) in a “relaunch” of its Clubcard loyalty program, hoping to attract one million new customers to the chain at a time when its market share numbers are slipping and Sainsbury, Asda and William Morrison Supermarkets seem to be picking up steam.

According to the stories, the relaunch will provide greater benefits to the some 15 million people in the UK who already have Tesco Clubcards, in some cases doubling the amount of money available on vouchers that can be used in the retailer’s stores as well as on certain airlines, restaurants and amusement parks.

KC's View: