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France-based Carrefour said this morning that it plans to roll out a new, 200-SKU, discount private label line called, appropriately enough, “Carrefour Discount.”

The line is being developed as a way of catering to France’s cash strapped consumers affected by the global recession, and to compete more effectively with deep discounters. The company said that it expects to eventually double the size of the line, mostly in grocery but with some HBC products.

“Carrefour Discount” is initially slated to be rolled out in France and Belgium.

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