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Advertising Age reports that Reckitt-Benckiser plans to shift $20 million of its annual ad budget on online advertising in 2009…20 times what it spent there in 2008.
KC's View:
People are spending so much more time online than they are watching TV or reading newspapers and magazines. It simply does not make sense for CPG companies or retailers to be depending on those analog properties to communicate effectively in a digital world. Unless, of course, irrelevance and obsolescence are the ultimate goals.