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The San Antonio Business Journal reports that HE Butt Grocery Co. is awarding discounts to shoppers who “choose to commute by either carpooling, vanpooling, biking, walking, telecommuting or taking public transportation,” part of a broader effort in Houston to cut back of that city’s traffic.

HEB is working with NuRide, described as “an online company that rewards commuters every time they take an alternative form of transportation,” working with local sponsors “to reduce commuter miles by 15 million miles throughout Houston and reduce emissions by more than 6,000 tons.”

HEB reportedly is providing coupons worth $5 off $50 purchases, as well as a grand prize of one year of free groceries.

KC's View:
I have only one problem with this. NuRide is described as an Essex, CT-based company … and I can’t quite figure why it is working on Houston’s traffic problems when it could be working on the horrible traffic that almost always clogs up the Connecticut Turnpike.

But that’s just me being selfish.