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The New York Times advertising column this morning points out that “in tough times, it would seem the flow of new products would be slowed by companies fearing that shoppers have too much on their minds to consider still another cereal, soap or soup. But as the recession grinds on, Madison Avenue is serving up a steady stream of new packaged foods, cars, drugs (prescription and otherwise), menu items (for both sit down and fast-food restaurants) and beverages ( alcoholic and otherwise) … One reason to stay the course on new products is that they can offer marketers new reasons to reach out to consumers when the impulse may be to pull back.”

And the story cites a study from SheSpeaks suggesting that more than 80 percent of respondents said that they are more likely or just as likely to try new products, regardless of the tough economic times.

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