• The U.S. Environmental Protection Agency (EPA) has recognized Food Lion LLC with an eighth ENERGYSTAR award, the U.S. EPA’s highest honor for energy management. No other grocer has received eight ENERGYSTAR awards. The award, for sustained excellence, will be presented to Food Lion LLC on March 31, 2009 during a ceremony in Washington, DC.
The ENERGYSTAR Sustained Excellence Award was based on Food Lion LLC’s energy conservation successes in 2008, as well as the company’s year-over-year energy reduction achievements.
• Advertising Age reports that Coca-Cola has come up with a novel approach to promoting its Vault soft drink brand, which is positioned to compete with market leader Mountain Dew. Coke is giving away a 16-ounce or 24-ounce Vault with any purchase of a 20-ounce Mountain Dew, and is encouraging consumers to try a taste test, believing that this will result in some percentage being wooed away from the Pepsi product.
Coke isn’t saying how many coupons it is drooping for the promotion nor how much it will cost, but experts say it is likely cost millions of dollars before it is done.
• The Wall Street Journal reports that CVS Caremark is shutting down 16 percent of its MinuteClinic in-store health facilities, saying that the remaining units will be more in line with consumer demand.
The ENERGYSTAR Sustained Excellence Award was based on Food Lion LLC’s energy conservation successes in 2008, as well as the company’s year-over-year energy reduction achievements.
• Advertising Age reports that Coca-Cola has come up with a novel approach to promoting its Vault soft drink brand, which is positioned to compete with market leader Mountain Dew. Coke is giving away a 16-ounce or 24-ounce Vault with any purchase of a 20-ounce Mountain Dew, and is encouraging consumers to try a taste test, believing that this will result in some percentage being wooed away from the Pepsi product.
Coke isn’t saying how many coupons it is drooping for the promotion nor how much it will cost, but experts say it is likely cost millions of dollars before it is done.
• The Wall Street Journal reports that CVS Caremark is shutting down 16 percent of its MinuteClinic in-store health facilities, saying that the remaining units will be more in line with consumer demand.
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