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• Executives at Tesco’s Fresh & Easy operation in the US may have conceded that they made certain miscalculations in developing their American entry, but that doesn’t mean things are standing still. The company said yesterday that it has opened its third store in Bakersfield, California, building its presence in a market where it said its previous two stores – opened last December – have become “top performers.”

But here’s an interesting note from the official announcement that speaks to what consumers may be perceiving to be Fresh & Easy’s strengths: “More than 60% of the top selling items at the Bakersfield stores have been fruit, vegetables, poultry and dairy products.”

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