• Advertising Age reports that as part of an integrated promotion plan, two Campbell Soup executives - Denise Morrison, president-soups, sauces and beverages, and Lisa Walker, VP-soup innovation – are playing cameo roles as themselves on ABC’s “All My Children.” The episode has Campbell donating a hospital wing and the executives attend the ribbon cutting; the broader theme is heart health, which Campbell Soup has been focusing on as it reformulates its soup lines.
According to the story, “Campbell will also be worked into ‘One Life to Live’ as sponsor of a Valentine's Day ball, and on ‘General Hospital,’ which will have a heart-transplant plotline.
• Philadelphia Mayor Michael Nutter has signed legislation requiring the city’s chain restaurants – those with 15 or more stores in the city - to post calorie, fat and other nutritional information. The law, similar to one passed in New York City, takes effect on January 1, 2010.
According to the story, “Campbell will also be worked into ‘One Life to Live’ as sponsor of a Valentine's Day ball, and on ‘General Hospital,’ which will have a heart-transplant plotline.
• Philadelphia Mayor Michael Nutter has signed legislation requiring the city’s chain restaurants – those with 15 or more stores in the city - to post calorie, fat and other nutritional information. The law, similar to one passed in New York City, takes effect on January 1, 2010.
- KC's View:
