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Ad Week reports on a new Nielsen Online study saying that when American buy gifts online during the upcoming holiday season, 76 percent of them will do so because they like the convenience of Internet shopping – compared to 53 percent who say price is their prime motivation for online shopping.

In addition, the story says, “Survey results indicate that holiday gift budgets are shifting online. Respondents said that they would spend an increased percentage of their holiday shopping budget online, an average of 41 percent compared to 39 percent last year. And more respondents indicated that they would spend the majority of their holiday gift budgets online, up to 36 percent from 32 percent a year ago.”

KC's View:
Of course, the total gift budgets that people are spending may be smaller…but I’m not surprised that online is growing because of convenience factors. I’ve been doing it for that specific reason for years…