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Western New York-based Tops Friendly Markets said yesterday that it has become the first retailer to sell Anchor Bar Buffalo Wings, the local institution that uses a secret recipe for wings that have gained culinary renown.

CEO Frank Curci said that five varieties of Anchor Bar chicken wings are available, fully cooked, in the prepared food section of all Tops locations everyday.

KC's View:
I love this idea, both from a gastronomic and marketing point of view. I’m normally not crazy about supermarkets promoting brands that are competing for share of stomach, but this is different…it represents the kind of partnership that can offer Tops a differential advantage.