business news in context, analysis with attitude

• A new online grocer has hit the ground running -, which says it “offers a full line of organic products including baby food, cheese, coffee, cereal, chips, cookies, fruit, jelly, milk, tea and pasta.”

Possibly fueled by enthusiasm born out of a partnership with, Michael Pisciteli, President & CEO of Piscitelli Holdings Group, owner of, says that he is aiming “to have at least 1% market share of all online organic sales.”

KC's View:
Of course, he didn’t say how long it will take…but we wish him good luck anyway.