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Hal Riney, one of the most influential advertising executive of the last half-century, died of cancer earlier this week at age 75.

Riney was responsible for such campaigns as the one that introduced the Saturn division of General Motors, and the Bartles & James wine ads.

But perhaps he was best known for the commercials he produced for President Ronald Reagan’s re-election campaign in 1984, in which he intoned, “It’s morning again in America…” Riney, as it happened, wasn’t just a smart advertising guy; he also had one of the best and most accessible voices ever used in commercials.

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