Hal Riney, one of the most influential advertising executive of the last half-century, died of cancer earlier this week at age 75.
Riney was responsible for such campaigns as the one that introduced the Saturn division of General Motors, and the Bartles & James wine ads.
But perhaps he was best known for the commercials he produced for President Ronald Reagan’s re-election campaign in 1984, in which he intoned, “It’s morning again in America…” Riney, as it happened, wasn’t just a smart advertising guy; he also had one of the best and most accessible voices ever used in commercials.
Riney was responsible for such campaigns as the one that introduced the Saturn division of General Motors, and the Bartles & James wine ads.
But perhaps he was best known for the commercials he produced for President Ronald Reagan’s re-election campaign in 1984, in which he intoned, “It’s morning again in America…” Riney, as it happened, wasn’t just a smart advertising guy; he also had one of the best and most accessible voices ever used in commercials.
- KC's View:
