The Wall Street Journal reports this morning that “a decline in U.S. soft-drink sales volume accelerated sharply last year, as Coca-Cola Co., PepsiCo Inc, and other beverage companies failed to overcome flagging consumer interest in big soda brands and grappled with rising commodity costs that pushed the prices of those drinks higher.” U.S. soft-drink volume fell 2.3%, which “was considerably worse than 0.6% and 0.2% slips in 2006 and 2005, respectively, and erased gains in soda sales made since 2000.”
The Journal writes that “the accelerated drop appeared to be due to price increases of about 5% in the past year that have made soft drinks less attractive, coupled with continually growing consumer interest in newer drink categories like enhanced waters and teas,” according to John Sicher, editor and publisher of Beverage Digest.
The Journal writes that “the accelerated drop appeared to be due to price increases of about 5% in the past year that have made soft drinks less attractive, coupled with continually growing consumer interest in newer drink categories like enhanced waters and teas,” according to John Sicher, editor and publisher of Beverage Digest.
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