business news in context, analysis with attitude

The East Bay Business Times reports that in an appearance before the Bank of America 2008 Consumer Conference this week, Safeway CEO Steve Burd said that the chain will be less focused on promotional pricing during the coming years and more focused on “better everyday value.” Burd said that efficiency moves over the past few years have better positioned Safeway to offer lower everyday prices and is synch with the Lifestyle stores the company has been opening.

According to the story, “Burd also said he's not particularly worried about the entry of Tesco PLC, the British supermarket giant, into its home turf of California, where Safeway operates nearly 600 stores under the names Safeway, Vons and Pavilions. He said that each one of Tesco's Fresh & Easy Neighborhood Market stores that open within 1.5 miles of a Safeway has only 10 percent of the impact of the opening of another conventional supermarket.”

KC's View: