business news in context, analysis with attitude

• In Pennsylvania, the Morning Call reports that a King’s Supermarket in Dorneyville, Pennsylvania, that is owned by Weis Markets is testing an e-commerce service that is being managed on the technology side by MyWebGrocer.

Dennis Curtin, a Weis Markets spokesman, tells the paper, “We're test-marketing the program at this single location to see if customers want it and if we can do it profitably. If results are positive, we'll make it available at more stores.”

KC's View:
There are some folks who believe that in most markets, it will be the first adopters who make these services work, and that not every retailer should attempt to have an e-commerce component.

I’m not sure I’d agree. I believe that not all e-commerce offerings need to be equally robust, and that while some folks will focus on prepared and fresh foods, others would be better served by offering basic replenishment services online; some will do it themselves, and others will do it in concert with service providers.

But I do believe that virtually every retailer needs to have some sort of e-commerce service…that because almost all consumers are going to want what they want, when they want it, how they want it, at a price they think is appropriate…it is critical for retailers to have a menu of shopping options.