business news in context, analysis with attitude

The Nielsen Company has released a new study saying that more than 85 percent of the world’s population has made a purchase online – a figure that increases the global online shopping market by 40 percent over just the past two years.

South Korea is the nation with the greatest Internet penetration- 99 percent of its citizens with Internet access have used it to shop, and almost eight out of ten have bought something online during the past month,

In the UK, 76 percent of residents with Internet access have made online purchases, compared to 67 percent of Swiss citizens and 57 percent of Americans.

KC's View: