business news in context, analysis with attitude

In Super Bowl XVII, which was both extraordinary and unbelievable, the underdog New York Giants defeated the New England Patriots 17-14, ending the Pats’ dreams of an undefeated season.
KC's View:
I got the score wrong but the result right. Not bad, if I do say so myself.

A couple of other notes about the game…

It is amazing – or maybe not - how much better major CPG companies are at advertising their wares than some small companies. They all spend the same kind of money – more than $2 million for thirty seconds of Super Bowl ad time.

I loved most of the Budweiser and Bud Light commercials, especially the “Rocky” themed ad with the Clydesdale being trained. I liked the Coke ad with James Carville and former Sen. Bill Frist, and I enjoyed the Diet Pepsi Max commercial with the bobbing heads. The Bridgestone Tire ad with the screaming animals was petty funny. And I really liked Audi’s “Godfather” parody.

But the rest of them were instantly forgettable.

One other note. I loved the reading of the Declaration of Independence, by football players past and present, that preceded the game. It was stirring…especially because it is a document that most of us don't read nearly often enough. Good show.