• The Financial Times reports that Amazon is launching a streamlined version of its site that is specially designed for mobile phone users, “enabling registered customers to buy online using their existing credit card or bank accounts. It includes features from the company's regular website, including customer reviews and product images.”
FT notes that this is seen as “a significant advance for the development of US wireless commerce and marketing.”
FT notes that this is seen as “a significant advance for the development of US wireless commerce and marketing.”
- KC's View:
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A point constantly made here on MNB, most recently by Michael Sansolo is his column yesterday, is that retailers need to start working now to create systems and services that appeal to the next generation of consumers, who will be the center of the marketing bulls eye before you know it.
That’s exactly what Amazon is doing here. Competing retailers should take note.
