The Clorox Co. announced that it is adding a series of natural, biodegradable household cleaners called Green Works to its $4.8 billion family of cleaning and household products. The new brand will even carry the logo of the Sierra Club – the first time that the environmental organization has authorized (for a fee) the use of its logo on a cleaning product.
“We'll definitely have some folks who are surprised by this decision, but also people who are pretty excited about it," Sierra Club spokeswoman Orli Cotel tells the San Francisco Chronicle. "We are supporting Green Works in hopes that more people will have access to these kinds of products, some of which aren't even available in the middle of the country."
The Chronicle writes, “Sales of natural cleaning products rose by 23 percent between 2006 and 2007, according to SPINS, a market research and consulting firm for the natural products industry. And Clorox's own research concluded that almost half of all consumers would be interested in natural cleaning products if they were as effective as traditional ones.
“So company scientists set about creating cleaners that were at least 99 percent natural, biodegradable, nontoxic, made from plant- and mineral-based ingredients rather than petroleum, and not tested on animals.”
“We'll definitely have some folks who are surprised by this decision, but also people who are pretty excited about it," Sierra Club spokeswoman Orli Cotel tells the San Francisco Chronicle. "We are supporting Green Works in hopes that more people will have access to these kinds of products, some of which aren't even available in the middle of the country."
The Chronicle writes, “Sales of natural cleaning products rose by 23 percent between 2006 and 2007, according to SPINS, a market research and consulting firm for the natural products industry. And Clorox's own research concluded that almost half of all consumers would be interested in natural cleaning products if they were as effective as traditional ones.
“So company scientists set about creating cleaners that were at least 99 percent natural, biodegradable, nontoxic, made from plant- and mineral-based ingredients rather than petroleum, and not tested on animals.”
- KC's View:
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Sometimes it seems that history and circumstances have combined to make organizations like Clorox and the Sierra Club natural enemies…so it is nice on all sorts of levels when they are able to find common ground and do something that is both good for the planet and good for the bottom line.
