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Consumer Reports has a piece in which it concludes that “supermarkets everywhere could learn from Bloom,” the format created by Food Lion to be a "convenient, hassle-free, and novel shopping experience" that lets “shoppers get in and out fast, navigate easily, and sidestep long lines.”

The magazine lauds the format for being convenient, easy to shop and check out of, technology-savvy, and intuitive in the way it is designed and laid out.

KC's View:
Having had the opportunity to spend some quality time with the folks from Bloom and Food Lion in recent months, I would agree on all counts. But I particularly agree with this evaluation by Consumer Reports:

“Among Bloom's staff are ‘taste ambassadors,’ chefs who offer dinner tips and recipes. A Bloom store has about 30 percent more staff than a typical Food Lion.”

One of the best things that Bloom stores have going for them is people who are genuinely enthusiastic about their jobs. One store that I was in featured a fellow in seafood who filled the air with song, and who got his co-workers to do harmony. It didn’t seem at all scripted, but rather just a spontaneous expression of how much they all enjoyed their jobs. That’s rare, and wonderful.