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Business Week reports that Wal-Mart “is trying an experiment in time warps for stressed shoppers. The world's largest retailer said it is asking London's Royal National Observatory to declare that this Saturday officially be named Friday so that the big shopping day after Thanksgiving can go on for two days.”

No response yet from the Royal National Observatory.

The magazine notes that the request may have been tongue-in-cheek, but the motivation is earnest, as retailers look to gain any and all competitive advantages going into the Thanksgiving weekend.

“Retailers have pulled out a slew of tricks already, from deep discounts to early shopping hours, ahead of the day dubbed ‘Black Friday’ that kicks off the traditional holiday shopping season. Wal-Mart said it will unveil Black Friday discounts online starting Thanksgiving Day and will offer additional in-store deals on items like home electronics and toys beyond what it is publishing in circulars this week.”

KC's View:
One can only imagine the reactions at the Royal National Observatory when they opened the letter from Wal-Mart…