A new presentation by Michael Sansolo & Kevin Coupe
In less than a quarter century, Tesco has gone from a “pack it high, sell it cheap” British grocer to the world’s third largest food retailer...and it has done so with a rare combination of marketing savvy, merchandising discipline, a unique understanding of the customer and the ability to embrace new opportunities without losing focus on the core. From its original UK stores, with stops along the way in a number of European and Asian countries, to its new Fresh & Easy Neighborhood Market format in the US, Tesco has been a singular retailing success story – and its strategies and tactics offer numerous lessons for retailers in a variety of venues.
This special presentation by Kevin Coupe and Michael Sansolo puts the Tesco story into context, providing a unique window on its successes while offering object lessons for how retailers can and should respond to its latest innovations.
For more information and to find out how Sansolo and Coupe and help turn your conference or meeting into a must-see event, email msansolo@mnb.grocerywebsite.com or call MorningNewsBeat World Headquarters at 203-662-0100.
In less than a quarter century, Tesco has gone from a “pack it high, sell it cheap” British grocer to the world’s third largest food retailer...and it has done so with a rare combination of marketing savvy, merchandising discipline, a unique understanding of the customer and the ability to embrace new opportunities without losing focus on the core. From its original UK stores, with stops along the way in a number of European and Asian countries, to its new Fresh & Easy Neighborhood Market format in the US, Tesco has been a singular retailing success story – and its strategies and tactics offer numerous lessons for retailers in a variety of venues.
This special presentation by Kevin Coupe and Michael Sansolo puts the Tesco story into context, providing a unique window on its successes while offering object lessons for how retailers can and should respond to its latest innovations.
For more information and to find out how Sansolo and Coupe and help turn your conference or meeting into a must-see event, email msansolo@mnb.grocerywebsite.com or call MorningNewsBeat World Headquarters at 203-662-0100.
- KC's View:
