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The Wall Street Journal this morning reports that while radio frequency identification (RFID) technology did not live up to the early hype, it “has begun to make a slow resurgence with wireless devices that track the physical location of assets, such as expensive manufacturing equipment or hospital beds, within a company or hospital.

“It's a slight yet promising tweak for an industry that relied too heavily on the supply chain -- expecting, for example, retailer Wal-Mart Stores Inc. and supplier Procter & Gamble Co. to share information and cooperate on implementation.

“And it's giving venture-backed companies new life in their quest to innovate with RFID technology, which typically involves small tracking tags that send or receive wireless signals through various radio frequencies.”

KC's View:
Not sure which is worse.

Consultants making wild promises and projections.

Or industries that tend to write off new technologies as disappointments when they don't change the world overnight.