business news in context, analysis with attitude

General Mills has created a new website – – that uses an online game to help people find out about the nutritional value of various foods while engaging in a kind of high tech food fight in which the user flings food at a moving target. And, of course, there are characters on screen that fling food back at the user.

The site also offers numerous recipes that can be accessed by users, along with ample nutritional information.
KC's View:
This game is really, really silly…and I have to admit that I never, ever play video or computer games. (I spend so much time at the computer working that when I have time off, that’s the last thing I want to do.)

That said, this game is sort of addictive…and I found myself playing the damn thing a number of times before I forced myself to turn it off.