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Superstar golfer Tiger Woods has signed a deal with Gatorade that will lead to a new line of “Gatorade Tiger” drinks – in three flavors, to begin with – that should hit store shelves in March 2008. Terms of the deal were not disclosed, but there have been reports that the agreement is for five years and as much as $100 million.

“Gatorade has been part of my game plan for years, whether I’m training or competing, so this is an ideal match,” Woods said in a statement. “I’m eager to launch my first signature product in a few months and look forward to developing additional sports performance beverages with Gatorade in the coming years.”

The licensing part of the deal, which has Woods lending his name and image to a new line of products, reportedly is a first for PepsiCo-owned Gatorade.
KC's View:
I know a lot of guys - including my friend, Michael Sansolo - who will try anything and everything to straighten out their golf games. So I have to believe that this product is going to be an enormous hit.

What will be interesting to see is if retailers are able to develop broader marketing schemes that take advantage of this product introduction. Would it make sense, for example, to have special putting clinics conducted in-store by local pros as a way of generating traffic? Would that be a way of bringing guys into the supermarket, and then selling them not just Gatorade Tiger, but other products and services as well?