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Are consumers who eat double bacon cheeseburgers as concerned about wellness as many "core" or "mid-level" wellness consumers? Is indulgence always inconsistent with wellness?

A new study from The Hartman Group identifies the attitudes, motivations and behaviors transforming the health and wellness marketplace of today and tomorrow. The report provides the most comprehensive understanding of consumer involvement in health and wellness currently available. Companies presently engaged in wellness or companies aspiring to tap into this burgeoning market can make confident decisions based on the relevant findings and observations into how American consumers live, shop and use health and wellness products....

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