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The Wall Street Journal reports that Procter & Gamble may be about to get out of the coffee and snack businesses, including the Folger and Pringles brands – though there is some debate about how close the company may be to an actual divestment.

The Financial Times reports that P&G has hired The Blackstone Group to auction off the businesses, in addition to its Duracell battery business. But the Journal says that its sources say that Blackstone is only helping the company to evaluate its options.

The Journal says that P&G is setting a goal for each of its business that would require them to achieve four percent annual, organic growth – and that Folgers, Pringles and Duracell are too slow-growth to make those numbers. Hence, a sale seems probable, if not inevitable.
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