business news in context, analysis with attitude

The Arizona Republic reports that a new survey by iCrossing Inc. says that “39 percent of online adults make purchases on the Web at least once a month, up from 30 percent two years ago.” In addition, the story says, “Some 49 percent of those surveyed said they look for customer product reviews and evaluations, up from 40 percent two years ago. Blogs, which just 4 percent of shoppers consulted two years ago, more than doubled in popularity to 10 percent of shoppers now.”

And, the Republic reports, “Some 70 percent said they now also search for Web sites from which to buy, up from 54 percent two years ago. And 56 percent use the Web to find a local store, up from 43 percent previously … Some 21 percent buy $501 to $1,000 worth of goods and services online annually, compared with 16 percent two years ago. The share of people spending less than $100 a year shrunk, while the share of those spending $101 to $500 held steady at about 36 percent.”
KC's View:
I’ve said this before, but I’ll say it again. There are a lot of companies out there doing demographic and psychographic research among adults between the ages of, say, 20 and 45…but they really ought to be talking to kids between the ages of 13 and 18, because these are the target customers of the very near future, and they are going to have vastly different acquisitional habits from people just a few years older than them.