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The Partnership for Food Safety Education (PFSE), the ten-year-old nonprofit coalition of industry, government and scientific organizations, will announce this morning that it is expanding its “Be Food Safe” educational efforts by enlisting retailers to promote safe food handling messages among consumers.

The “Be Food Safe” program was originally launched by the US Department of Agriculture (USDA) last year, and now will, according to a press release, “empower retailers to deliver core food safety messages (‘Clean, Cook, Separate, Chill’) through a bold new graphics platform.”

According to PFSE, “’Be Food Safe’ retailers represent 5,200 stores in 46 states reaching an estimated 81 million consumers with consistent reminders about how to safely handle food to reduce their risk. These food retailers will bring ‘Be Food Safe’ messages to their customers through in-store signage, brochures, flyers, packaging and circular ads, among other materials.”

The 26 retailers who have signed onto the program include Albertsons LLC, Big Y, Brown & Cole, Buehlers, Fiesta Mart, Food Lion, Giant Food, Giant Eagle, Hannaford Bros., Highland Park Market, Kings Super Markets, Lunds/Byerley’s, Meijer, Publix, Roundy’s, save Mart, Schnuck Markets, ShopRite, Stop & Shop, Sweetbay Supermarkets, and Weis Markets.
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