business news in context, analysis with attitude

On the subject of CBS’s various supermarket-oriented promotions for its fall TV schedule, MNB user Joe Cannon wrote:

I believe one of the points that many of us in the 40+ crowd need to remember is that our kids are motivated to buy in an entirely different way than us. They don’t read the paper, they don’t watch commercials, but if you make it loud enough, bright enough, or cool enough and hammer the message away they just might open up their wallet or use their finger to pay the bill. I’m sure you can relate to your kid texting and IM-ing away while watching TV and talking to you all in unison. Therefore we can’t simply think about how we react to advertising, but need to look at the bigger picture as companies such as CBS and SignStorey work to remain relevant and evolve in an attempt to reach an ever-fragmented audience.

I don't disagree…except that virtually everything CBS is doing is playing to the people who still shop in traditional ways at traditional stores. I believe in non-traditional communication vehicles. What I object to are communication vehicles that detract from the store environment and what ought to be a cohesive marketing message.

Responding to our story about a brewing battle between Giant Food and a new Wegmans in the Harrisburg market, one MNB user wrote:

It doesn't matter what wonderful new things Giant does. Whatever Giant does to try to compete against Wegmans will be like taking a knife to a gun fight.

Regarding the federal government’s efforts to assure the safety of imported products, one MNB user wrote:

Like almost everywhere, this is no place for government interference. It's the responsibility of companies who source from overseas to monitor the safety and efficacy of products they ship into the marketplace. After all, it's their owners/shareholders who get blasted when something they missed slips all the way through the pipeline to the consumer. The Feds ought have no role in that equation.

If someone gets sick or dies from an unsafe imported product, then it isn’t just the owners and shareholders who lose.

I’m a taxpayer. With all the debate about border security, it seems to me that an intelligent use of tax dollars would be a truly effective program that will guarantee product safety.

We had a story yesterday about a company that is testing the delivery of coupons via cellphone, which led MNB user Bradley DuLong to write:

At first I thought this is a great idea...but with the growing number of employees at companies stealing email address for spam how soon should we start seeing spam sent to our cell phone? We are now starting to get tele-marketers...
KC's View: