business news in context, analysis with attitude

In 1970, the cultural icon Kermit the Frog sang, "It's Not Easy Bein' Green." Now almost 40 years later, those words still ring true for most corporations interested or involved in sustainable issues. With awareness for "all things green" never higher, industry experts, analysts and especially marketers would like to believe that consumer understanding of sustainability has advanced to the point where it is a household word. Today, just as a decade ago, protecting the environment and saving the planet are relevant issues. But when the Hartman Group asked consumers what "sustainable" meant to them, they got a very different take on the "big picture."
To learn more, go to:
KC's View: