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Convenience store chain 7-Eleven reportedly will introduce a new private label wine brand, Sonoma Crest Cellars, meant to complement its existing own-label wine, the Thousand Oaks brand. The difference between the two: Thousand Oaks is a value brand priced at under $10, while Sonoma Crest is positioned as being a premium wine.
KC's View:
Could have been a lot worse. Imagine “Vin du Slurpee”…