Convenience store chain 7-Eleven reportedly will introduce a new private label wine brand, Sonoma Crest Cellars, meant to complement its existing own-label wine, the Thousand Oaks brand. The difference between the two: Thousand Oaks is a value brand priced at under $10, while Sonoma Crest is positioned as being a premium wine.
- KC's View:
- Could have been a lot worse. Imagine “Vin du Slurpee”…
