business news in context, analysis with attitude

• Published reports say that Sears is looking to bolster sales of back-to-school clothing by developing an E-Me component on its website, allowing young people to register and create an avatar, dress that virtual creation in a variety of Sears clothing choices, and then save the list of preferred outfits to bring to a brick-and-mortar Sears, where they will receive a 10 percent discount on those items.
KC's View:
Which would be a great idea if the kind of kid who would do such a thing were the same kind of kid who thought that shopping at Sears is kind of cool.