• The Wall Street Journal this morning reports that Wal-Mart’s “push into higher-end consumer electronics” – which has focused on well-known brand names and sharp pricing – has turned out to be a far more successful strategy for the retailer than trying to offer “cheap chic” clothing or upscale home furnishings.
These days, Wal-Mart is second only to Best Buy in the consumer electronics business; it already has zipped past Circuit City. And experts expects the company to continue strengthening its competitive position in the category.
These days, Wal-Mart is second only to Best Buy in the consumer electronics business; it already has zipped past Circuit City. And experts expects the company to continue strengthening its competitive position in the category.
- KC's View:
- Wal-Mart’s biggest problem in the consumer electronics business, from my point of view, is the lack of credible, educated and engaged sales help. Until they get that licked, I’ll be shopping for these items elsewhere.
