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The Daytona Beach News Journal reports that Publix Supermarkets plans to open its first Make-Ahead Meals operation in Jacksonville, Florida, later this year, offering customers the ability to assemble prepared ingredients into entrées that can be taken home, frozen and then cooked at the customer’s convenience. Publix tells the paper that the pilot is “an extension of Publix Apron's program, which includes recipes, simple meals and cooking schools.”
KC's View:
I have no idea whether this will work or will be a long-term business opportunity for Publix. But what is important is that the initiative represents a way for the retailer to aggressively try to reserve as many mealtime opportunities as possible for its own products, as opposed to simply accepting the notion that it can only have a certain percentage when it comes to share of stomach.