Cadbury Schweppes has announced a new environmental strategy that is tied to absolute targets for carbon emission reductions – such as a 50 percent reduction in net absolute carbon emissions by 2010, a 10 percent reduction in packaging, the use of more environmentally friendly and biodegradable packaging, and the implementation of water reduction programs in areas that have been established as “water scarce.”
- KC's View:
-
In reading about the Cadbury program, I began to wonder if the time is coming when product packaging in the supermarket – indeed, everywhere – will start carrying information about the particular product’s carbon footprint.
That doesn’t sound so far off to me.
