The Wall Street Journal reports that the Coca-Cola Co., which “urgently needs a strong brand of bottled, ‘ready-to-drink’ iced tea, one of the beverage industry's fastest-growing categories,” may be considering the acquisition of Cadbury Schweppes’ Snapple brand.
However, not all analysts agree that Snapple would be a good buy for Coke, noting that the company has had three owners since 1993, and no longer is the hot commodity it once was.
However, not all analysts agree that Snapple would be a good buy for Coke, noting that the company has had three owners since 1993, and no longer is the hot commodity it once was.
- KC's View:
