Wal-Mart announced that it will begin selling "ecological underwear" made from bamboo fibers in its Brazilian stores. It is part of the company's broader pledge to sell at least one ecologically themed SKU in every department of its stores there.
- KC's View:
We know this isn't such a big deal, but there was something about the headline that we couldn't resist.
After all, bamboo under the fingernails has been a traditional form of torture. But bamboo under the… Well, to our way of thinking, that could create more than just an inconvenient truth.