Reports in the Irish trade press say that Superquinn here plans to revamp its wine departments, stressing both better quality wines and exclusive varieties from a number of wine-growing regions of the world.
David Orr, the company’s new wine manager, says, “We see this as a way of encouraging the customer to experiment and try out new wines...Wine should have personality, an angle that follows through from the vineyard.”
David Orr, the company’s new wine manager, says, “We see this as a way of encouraging the customer to experiment and try out new wines...Wine should have personality, an angle that follows through from the vineyard.”
- KC's View:
- That’s the key to differentiation – finding products that nobody else has, and then communicating with the consumer about them with a kind of unbridled passion that takes them beyond any sort of implied commoditization.
