The New York Times reports that former President Bill Clinton is joining with television chef Rachael Ray to fight against the childhood obesity epidemic.
The partnership is scheduled to be announced on Ray’s syndicated talk show today.
According to the Times, the announcement “is timed to coincide both with spring sweeps and with the birth of the Yum-o Organization, Ms. Ray’s new nonprofit multimedia mix of culinary education, encouragement and scholarships.
“Through Yum-o, she plans to create segments for her show and a new Web site…that might help a family figure out how to hit the grocery store on a Sunday afternoon and come home with the right ingredients to make three simple meals for the week.
“Ms. Ray will work with the Alliance for a Healthier Generation, the organization President Clinton’s foundation and the American Heart Association created to combat diabetes and childhood obesity.”
On Ray’s show, Clinton reportedly talks about his lifelong weight problem, and how his passion for fast food eventually led to quadruple coronary artery bypass surgery in 2004.
The partnership is scheduled to be announced on Ray’s syndicated talk show today.
According to the Times, the announcement “is timed to coincide both with spring sweeps and with the birth of the Yum-o Organization, Ms. Ray’s new nonprofit multimedia mix of culinary education, encouragement and scholarships.
“Through Yum-o, she plans to create segments for her show and a new Web site…that might help a family figure out how to hit the grocery store on a Sunday afternoon and come home with the right ingredients to make three simple meals for the week.
“Ms. Ray will work with the Alliance for a Healthier Generation, the organization President Clinton’s foundation and the American Heart Association created to combat diabetes and childhood obesity.”
On Ray’s show, Clinton reportedly talks about his lifelong weight problem, and how his passion for fast food eventually led to quadruple coronary artery bypass surgery in 2004.
- KC's View:
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This strikes us as smart marketing on both sides, especially because Ray says, “I don’t want to talk about obesity. I want to talk about how fun healthy food is, period.”
We have to make the obesity fight less about denial if we’re rally going to have an impact.
