The Food Marketing Institute (FMI) and the Grocery Manufacturers Association/Food Products Association (GMA/FPA) have joined together to create a new marketing program designed to promote the US Department of Agriculture (USDA) MyPyramid, the government’s food guidance system, in grocery store aisles.
The program, called “Take A Peak,” will use aisle banners, informational kiosks, floor graphics, educational coupon booklets and other displays to “provide easy-to-follow advice that shows consumers how small, progressive changes in their purchasing habits and diets can improve their health.”
Only food and beverage products that meet specific nutritional criteria and provide a meaningful contribution toward helping consumers meet the goals of MyPyramid are eligible for the “Take a Peak” program.
The program, called “Take A Peak,” will use aisle banners, informational kiosks, floor graphics, educational coupon booklets and other displays to “provide easy-to-follow advice that shows consumers how small, progressive changes in their purchasing habits and diets can improve their health.”
Only food and beverage products that meet specific nutritional criteria and provide a meaningful contribution toward helping consumers meet the goals of MyPyramid are eligible for the “Take a Peak” program.
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