business news in context, analysis with attitude

CNN reports that “the percentage of Americans who are dieting is at its lowest in at least 16 years even though a majority of adults say they would like to lose 20 pounds, according to a study released on Wednesday.”

The survey, by NPD Group, says that in 2006, just 26 percent of women and 19 percent of men in the US said they were on a diet, compared to 35 percent of women and 26 percent of men in 1990. However, six out of 10 American adults say they would like to lose 20 pounds.

What this means is that most people are trying to lose weight by using self-prescribed regimens…though the fact that the nation’s obesity rate has been on the rise suggests that many are being less than effective.
KC's View:
This is an enormous opportunity for food retailers, who are in a unique position to help their shoppers design their own weight loss programs. After all, the retailers have the products and should be able to serve as a resource for these consumers.

As we’ve said in this space many times, ‘compete’ is a verb…and it is by embracing such opportunities that retailers are able to compete and differentiate themselves.