Interesting little piece in the San Jose Mercury News about a start-up company in San Francisco called LicketyShip that is partnering with retailers in the city to provide four-hour delivery to online shoppers within the city limits. The usual fee is a flat $19.99 for packages under 150 pounds, though the company is doing virtually all its deliveries for $9.99 until Christmas.
“Every business plan competition we entered, there was always one person in the room who said `Stop, stop -- I've seen this movie before, I know how it ends. It ends $300 million later, and it's not a good ending’,” says Robert Pazornik, co-founder and CEO of the company, tells the paper.
The goal of the company is to avoid the pitfalls of dot-com busts like Kozmo and UrbanFetch by not getting into retailing itself – it just wants to be in the fulfillment biz, and believes there is enough demand in urban areas to justify the service’s existence.
“Every business plan competition we entered, there was always one person in the room who said `Stop, stop -- I've seen this movie before, I know how it ends. It ends $300 million later, and it's not a good ending’,” says Robert Pazornik, co-founder and CEO of the company, tells the paper.
The goal of the company is to avoid the pitfalls of dot-com busts like Kozmo and UrbanFetch by not getting into retailing itself – it just wants to be in the fulfillment biz, and believes there is enough demand in urban areas to justify the service’s existence.
- KC's View:
