business news in context, analysis with attitude

Forbes reports that the Center for Science in the Public Interest is threatening “to sue Coca-Cola and Nestle over a new drink Enviga that they are jointly marketing.” The concerns seems to be that the companies are making health claims that have not been substantiated and that federal regulations say cannot be made in advertising.

“An Enviga Web site claims that the drink's blend of green tea and caffeine burns more calories than it contains and can help drinkers maintain an ideal weight,” Forbes writes. “According to a Nestle study, young people who drank three of the beverages a day burned an average of 106 calories.”

Coke denies that the product is intended to help people lose weight. A spokesman called the threat a "meritless publicity stunt."
KC's View: