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The Los Angeles Times reports this morning that “as eating nutritious food on the go catches on across the country, tortillas are more popular than ever. With sales estimated at more than $4 billion a year, the tortilla is fast approaching white bread as the filling holder of choice.

“A growing Latino population and the popularity of grab-and-go foods have contributed to the tortilla's rise. A 2002 study by the Tortilla Industry Assn. found tortillas holding about a third of the U.S. bread market, slightly behind white bread's slice of the industry.”
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