When is a blog not a blog? When it’s a lie. Which is what Wal-Mart and its PR agency, Edelman Worldwide, got caught in recently when a pro-Wal-Mart blog was exposed as being bought and paid for. But even as responsibility was taken, there were other suggestions that it was just a new Internet animal for which the rules had not been adjusted…a suggestion with which MNB Content Guy Kevin Coupe takes issue.
To hear Kevin’s full commentary, click on the “MNB Radio” icon on the left hand side of the home page, or just go to:
http://mnb.grocerywebsite.com/Radio/Radio_Listen_S.las
To hear Kevin’s full commentary, click on the “MNB Radio” icon on the left hand side of the home page, or just go to:
http://mnb.grocerywebsite.com/Radio/Radio_Listen_S.las
- KC's View:
