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The Associated Press reports that many of the nation’s malls plan to open their doors at midnight on “Black Friday,” the day after Thanksgiving, to encourage earlier-than-ever holiday shopping.

Black Friday traditionally has been a day on which a plethora of sales have coaxed holiday shoppers into the stores early in the morning as retailers attempt to get a running start – if not necessarily the most profitable start – to the holiday season. But “early in the morning” seems to have taken on new meaning as retailers look for any advantage they can get; it was just last week, more than 60 days before Christmas, that Wal-Mart announced that it was lowering the price of 100 toys as a way of jump-starting holiday sales.
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