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Hartman Group research has shattered the myth that the organic consumer is represented by a single ethnic group - that only Caucasian consumers are interested in organic products. The truth is, as the number of consumers purchasing organics continues to increase, organic consumers have become quite diverse in terms of their demographics.

Want specifics, along with an extensive breakdown of the demographic makeup of organic consumers? Click on the “Consumer Pulse” tile ad on the right hand side of the page, or go to:
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